You create your product. You put up your sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible.
Nothing. No sales. Well, maybe a tiny trickle. But not the flood of PayPal or Clickbank notifications that we you were expecting.
Avoid this nightmare by following these seven tips for getting others to buy your products…
1. Get the Offer in Front of Targeted Audiences
First things first: Get your offer in front of targeted prospects.
Example: If you’re selling a dog training book, don’t email your marketing list and expect to make sales. Instead, get your offer in front of people who are likely to buy (e.g., people who need to train their dogs).
2. Craft a Compelling Sales Letter
Next, you need to create a sales page that persuades your prospects to buy your product. This means your sales letter ought to have an attention-getting headline, an opener that hooks the prospect and engages her emotions, a bulleted list of benefits, proof that your claims are true and a call to action.
3. Give a Bonus
You want to give your prospects a good deal, so that as they read the sales letter they’re thinking, “wow, I can’t believe I get all this for just 50 bucks.” Then you really thrill them by throwing in a valuable, tightly related bonus. This small act turns a “good deal” into a “no brainer.”
4. Offer a Guarantee
Your prospects are worried that your product won’t work for them. So put their worries to bed by offering a risk-reversal – that is, a satisfaction guarantee. Unconditional, strong and long guarantees usually deliver the best conversion rates to you.
5. Create a Sense of Urgency
You need to have a call to action at the end of your letter that tells your prospects exactly what to do next (e.g., “get out your credit card and click here to get started now…”). But you also need to give your prospects a good reason to act NOW, otherwise they may leave the page and not come back.
The solution? Create a sense of urgency by:
- Reminding the prospect that his pain and his problems will be over when he buys the product.
- Offering a limited-time discount or bonus offer.
- Offering a limited quantity of products.
- Offering a bonus or discount to the first few hundred people who order.
6. Close the Sale Via Multiple Contacts
The vast majority of your prospects won’t buy the first time they see your sales page, especially if they don’t know who you are (or they weren’t referred by a trusted third party). As such, you can increase your conversion rate by getting your sales letter visitors into an autoresponder series of at least seven messages. This series should build trust by offering a good content, while including promotions to close the sale.
7. Test and Track Your Results
Finally, testing and tracking your sales letter, price, and ad campaigns puts more money in your pocket. It helps you figure out what part of the process gets more people to buy your product. That way, you can focus on those parts of the process that give you the highest profits.
You just discovered seven great ways to get people to buy more of your products.